NAIROBI, Kenya, Mar 17 — Kenya Airways has set off for a major turnaround strategy that is beyond recovery to scale the heights.

On Friday, the airline’s Chief Executive Officer Allan Kilavuka hosted an annual commercial conference bringing together sales teams from across the network.

Capital FM’s Group Managing Director Feisal Baghazal was the key speaker at the event held at the Traveller’s Beach Hotel in Mombasa.

Officials said the annual conference was aimed at forming up the year’s strategy and deliverables for profitability.

The conference brought together top commercial and sales teams from USA, China, Nigeria, South Africa, Dubai and all the airline’s routes in Africa.